(Where you saw it)

Nowadays, every time you watch TV, you feel like being bombarded (bịtấncôngdồndập)by a series of advertisements. From time to time, I come across some adverts that amuse(giảitrí) me. Today, I will talk about one such compelling(hấpdẫn, thúvị) TV commercial today which I saw at my home a while ago.

(What it advertised)

This is a “car advertisement” where a Mercedes Car is congratulating the “BMW” Car company, the fierce competitor of Mercedes cars, on its 100th anniversary with a very cheeky(tráotrở, táotợn) message that writes “Thanks for 100 years of competition. The previous 30 years were somewhat dull”.

The ad also displays the signature “kidney grille(lưới tản nhiệt hình quả thận)” symbol of BMW car, which is located at the front and in the middle of the two front headlights, while also very cleverly ‘illuminating’(giảithích) the message right below the signature “grille” in order to remind the BMW car company that Mercedes is the “senior campaigner” in the car manufacturing industry. The advertisement was displayed on a plain dark background with a contrasting white color message in order to keep it as much simple as possible.

(And why you remember it)

The advertisement impressed me right away, because it was largely hilarious(khôihài) yet insightful(sâusắc) at the same time. I like this advertisement because of its “unique theme” where it shows that a particular company is very much able to promote its products while actually congratulating its competitors also at the same time in a very graceful, and yet, clever manner(tháiđộ).

Mercedes has managed to throw a “subtle’ challenge in a “congratulatory” tone that BMW would never really be able to “outcompete” its unparalleled (không thể sánh bằng) senior competitor no matter how hard it tries. Whoever came up with the idea for this advertisement must have put in a lot of imagination and originality(sự độc đáo).